The Hook.Heart.Home Framework
Hook.Heart.Home is a 3-part storytelling framework for high-stakes leadership communication, created by TEDx speaker and executive coach Neha Negandhi.
The three phases
Hook
Earn attention in the first 30 seconds with a moment, contrast, or question.
Heart
Reveal why the story matters through a specific, human moment.
Home
Land a single clear takeaway and a next step.